In increasingly competitive markets, influence and market share depend on genuine connection. By equipping your staff to interact and build rapport directly, your organisation stands apart from competitors who rely solely on translators. Ultimately, it is trust, clarity, and cultural fluency that drive results in the region.















“The British Embassy has been using the ALC for several years. ALC has consistently provided tailored training and an excellent teacher. With other parts of the Middle East now becoming less suitable for language training due to political events, we may further look to ALC to provide language training to diplomats preparing for assignments in other parts of the Arab world.”
“On behalf of Ducab, I would like to extend my sincerest thanks and appreciation to ALC for the efforts and professionalism demonstrated and for their excellent service. The feedback received was extremely positive, all the participants have enjoyed it and found it useful as anticipated, and thus we might be considering the next level of this course after Ramadan."

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